Mercury Public Affairs L.L.C.

Here’s that decade-old shark ad I referenced earlier, in which the New York Republican State Committee told upstate voters that “Sheldon Silver and the New York City Democrats just picked a New York City liberal for every major statewide office.”

And they’re going to tax and spend, the ad says. While the ad only names Sheldon Silver, it was a not-so-veiled effort to protect Republican Senator Al D'Amato from his Democratic challenger that year, then-congressman Chuck Schumer.

The regional appeal is similar -- in spirit, at least -- to the plea Republican State Senate Leader Dean Skelos made in his letter to upstate billionaire Tom Golisano - who says he’ll spend $5 million in this year’s legislative races.  read more »