Alex Rodiguez

Morning Memo: Lydia's Lingerie; A-Rod's Prenup; The Hilton Endorsement

Hearst
Getty Images
Hearst

The creative director of Myla, an upscale lingerie brand, said the company chose Lydia Hearst to pose in ads because of her "amazing dynamic energy coupled with an intelligent sexuality." Or perhaps it's because photos of New York socialites posing in garter belts will get you to click through. [NY Daily News]

Alex Rodriguez is scheduled to file papers today in Miami-Dade Circuit Court asking that the prenuptial agreement between him and estranged wife Cynthia Rodriguez be enforced and charges of his extramarital affairs be removed from the record. [NY Daily News]  read more »

The fashion industry has developed a thing for barn animals.