Federal Trade Comission

The good news is that more and more people want to reduce their ecological footprint- the impact that we all have on this fragile and interconnected planet. The bad news is that some companies care much more about looking green than being green. Companies have learned that people care about the environment and are willing to pay for green goods and services. Advertisers and marketing folks are busy painting the world green. Some of this is real and useful and some of this can be silly or even deceptive. Fortunately consumer groups and the Federal Trade Commission have started to pay attention to corporate claims of sustainability.  read more »