NBC Local Media

In an apparent effort to cash in on the highly lucrative wedding-industrial complex, NBC Local Media is teaming up with the ubiquitous wedding brand, The Knot, to create a ten-episode weekly series titled I Do!, which will air this summer on WNBC.

According to today's press release, the show will focus, in part, on "the reality and drama of planning and throwing a wedding in the New York City area."

Scary!

The news comes amid reports that NBC Universal CEO Jeff Zucker is scrambling, as the New York Post recently put it, "to grow the media giant despite being given the financial equivalent of the cold shoulder by parent company General Electric."  read more »