Barbara Gallagher

When the New York Times profiled the burgeoning trend of ultra-lush, real estate bashes--complete with pop stars and haute cuisine--developer Arthur Zeckendorf seemed unimpressed. "I cannot say that we've had to do that," he told Motoko Rich. "It's probably a lot of hype for not much return except to get some press articles."

Nevertheless, brothers Arthur and William Lie Zeckendorf were on hand Tuesday night, throwing a lavish party at Jazz at Lincoln Center to show off their latest development, 15 Central Park West. (The location was just two blocks from where the 202-unit, luxury building is being built).

Certainly, the Zeckendorf brothers can claim bragging rights, for not only breaking the billion dollar sales barrier--in what we're told is a "North American sales record"--but for also enticing high-profile buyers like Denzel Washington, Daniel Loeb, and, most recently, Sting.

Perhaps too busy with Jivamukti postures, Sting did not perform: instead, saxophonist Francesco Cafiso played for the future residents of 15 C.P.W. Indeed, the party was for only for brokers and those individuals who already scooped up apartments. Prospective buyers, or Manhattanites just looking for free cocktails, were not welcome.  read more »