Chris Anderson
Jon Friedman Saves Portfolio in Under a Minute
In his latest 37-second Media Web Minute (are these things getting shorter?), MarketWatch's Jon Friedman turns his attention to Condé Nast's business magazine, Portfolio, which regular readers of Media Mob may know has been having a tough few weeks.
Ever the optimist, Mr. Friedman says, "You know what? It's still a good magazine and it can survive." (This comes via Jim Romenesko.)
How? According to Mr. Friedman (spoiler alert!), "It needs one thing especially: A killer cover that people can talk about at the water coolers." (Laid off workers have water coolers?)
In his accompanying column, he writes:
When Portfolio was launched last year, it was promoted with the hoopla of a major motion picture. read more »
Where Will Magazines Be Ten Years From Now?
In the next five years in Graydon Carter’s world, you’ll walk onto a plane, or a subway, or a soon-to-be-invented mode of transport, and you’ll tuck a little electronic book under your arm. Inside that little book, which will be very expensive at first but soon will cost $150, there’ll be a series of mylar “pages,” and there will be small buttons off to the side, and once you hit one of them, whoooosh, words and photos from Vanity Fair will suddenly appear. read more »
Off the Record
Off the Record
Nancy Miller Joins Wired
