Will Meatpacking Pioneer Have to Pack It In?
Fierce rents in the district he helped make chic may force Florent Morellet to forever shutter his eponymous eatery

MORE
Tales of Retail
Michael Angelo, the artistically named owner of the Wonderland Beauty Parlor on West 13th Street, has a far better idea for sprucing up old cobblestone-lined Gansevoort Square than, say, installing a fountain, or opening a farmer’s market, as others have suggested.
“A great statue of Florent,” he has proposed, “dressed up as Marie Antoinette, spitting water out and surrounded by pigs. I think that would be fucking fabulous.”
Mr. Angelo was referring to Florent Morellet, flamboyant owner of the iconic Florent diner at 69 Gansevoort Street, who has been known to dress up as the famous French monarch at his annual drag-queen-themed Bastille Day parties—though he might as well sport a coonskin cap, given his reputation as a neighborhood pioneer.
The charismatic 54-year-old restaurateur first started serving up steak frites back when S&M clubs still bounded the meatpacking district, eons before the many upscale eateries, chic boutiques and hip hotels you see today. Florent’s 1985 opening predated Keith McNally’s Pastis bistro and Jeffrey Kalinsky’s upscale clothier Jeffrey New York—both similarly considered trailblazers for the once-seedy area—by about 14 years.
“The neighborhood is what it is because Florent stuck his little stake there,” said Mr. Angelo, who called the eatery operator “one of my heroes,” citing his outspoken activism on issues ranging from gay rights to last year’s brouhaha over the nearby Hotel Gansevoort’s giant billboards. (“When Florent leaves work, he’s out there trying to make the world a better place when so many others have their nose in a plate of coke—that’s an amazing thing for a restaurateur,” he said.) “And he’s been waving that flag for decades.”
Maybe not for much longer, however.
Far from erecting a lasting monument to meatpacking’s founding father, the neighborhood that Mr. Morellet helped popularize is instead pushing him out.
On Tuesday morning, Mr. Morellet, vibrantly dressed in an orange hooded jacket and multicolored scarf, squared off in housing court against a landlord who wants him evicted over $24,072 in unpaid rent dating back to September—a sum the restaurateur has refused to pay because he believes the landlord isn’t holding up her end of the deal.
Specifically, his lawyer has argued, landlord Joanne Lucas, who lives in Massachusetts, has repeatedly failed to file tax certiorari forms with the state, which are required under the lease and which would reduce the restaurant’s share of tax increases on the property. Due to the paperwork snafu, Mr. Morellet has overpaid his portion of the tax burden by more than $27,000 over the past six years alone, according to court papers.
“We want our money back,” Mr. Morellet told The Observer. He’s also seeking $150,000 in damages.
Even if he wins the court dispute, though, the bitter landlord-tenant feud doesn’t bode well for other pending issues, particularly the restaurant’s lease, which expires on March 31. Mr. Morellet indicated that the two sides haven’t had renewal talks since the tax issue came to a head this past summer.
One retail broker contacted by The Observer confirmed that he is already “silently marketing [the Florent space] to a few different people.” (The agent declined to name specific suitors.)
“I know this restaurant—Florent is a great place,” remarked Judge Matthew Cooper upon agreeing to hear the two sides’ arguments on Tuesday.
“Better go this month because his lease is up,” warned landlord attorney Steven Sperber.
“They want to put in a Gap or a Starbucks!” said Florent lawyer Michael Cohen. Next Page >
























To the owner of Florent.
Try and settle this before it gets worse, give the landlord what he/she wants so long as it's near market rent for the area. When you do the math you will know if you can afford to pay market rent or not but only you will know this. If you can't pay the new rent then don't take it personally as the market is inflated now and those who can afford it are Starbucks and the Gap as they have money to burn.
If you don't settle this now, the only people that will make money are the lawyers and you will lose your beloved restaurant while they eat in Pastis on your dime.
Also, the R/E tax issue only buys you time from paying rent and allows the law firm that represents you to make more fees. Pay the rent, make the deal, drop the lawyer.
CBGB's and now Florent, this is so sad. It seems landlords who push out these institutions don't neccessarily do so well. Bad karma, or as the article says killing the goose. Hope New York doesn't kill the whole flock. Disney, Bloomberge, and any kind of chain store/restaurant kills New York. The city has been the place to get things you can't get elswhere since Ben Franklins time, and Florent is a prime example.
I have been visiting New York over the past 30 years (I'm from Switzerland) and I have seen all the changes. I have great memories from the funky nightclubs like Xenon, Studio 54, New York New York, the fantastic concerts at CBGB and of course the seedy clubs in the Meatpacking District. Now this landmark is turning more and more into some kind of Disneyland for tourists and fancy shoppers. The next thing will be that somebody will rebuild a Meatpacking District Casino in Las Vegas with plastic fassades with s/m clubs, fake hookers and a restaurant called Florent (Mr. Morellet will get a huge sum for the label rights of course!)
Florent's restaurant has been an important place for artists, neighborhood characters, friends, strangers, etc. When my father came to visit from Phila. for his 70th birthday, it seemed the perfect place to gather my family. We all have distinctly different tastes in food. When we arrived a friend, who is now my husband, had called ahead and left a message to send a bottle of good French wine to our table. Harry called me over to the bar, as I walked in and told me there was a message for me. Then he held up the bottle of wine which was the message. This story is told to show that even in the big city there are people and places that can make one feel that they are loved and cared for. This is a city of neighborhoods and caring wonderful people that make us feel like family even here in NYC.
We love you Florent!
Forty-five years ago I met "Monsieur Hilton" in southeastern Turkey. Despite his tender years, he was very serious about the hospitality business. He still is, but the years have polished away the glitzy "Hilton" streak to make a simple, yet very original formula that is "Florent's" and Manhattan will be the poorer to lose his great astablishment.
Florent is as much the heart and soul of new york as anyone who flourished through grime to reach amazing heights.
If he his forced out we will lose, in ways immeasurable, this is so-fucking-sad.
Who remember Jacky 60 around the corner from Florent? NY is dead, this city has no 'individuality' and its no longer the center of fashion, class and nightlife. Florent need a better lawyer, actually a lawyer that is not from NY. Blame all the rent hike on apple and all these darn apple junkies!
If, for once, tons of fans would get together with signs out front BEFORE the loss of this terrific New York spot and let the landlord and possible future renters know that they will boycott any future business or building that might take this site it could have an effect. At any rate, thanks so much Florent for your great restaurant and great spirit and activism.
This is a different than the CBGB issue...
CBGB was not paying rent to the landlord because it didn't want to, claiming poverty. Meanwhile they were licensing the brand/trademark all over into a huge merchandising campaign. CBGB's landlord was not a seedy property holder - they were a neighborhood non-profit.
Florent is just plain dumb - he should have paid the rent, pushed for renewal, and then started a lawsuit over the 27k once the lease is signed. Witholding the rent put him in clear violation of the lease, needing to prove that the landlord broke the contract first... and only harms his chances at renewal.
Sadly, my husband reports that there is a Hogs & Heffers in Vegas, and it looks just like the original ... the Apocalypse has arrived.
I live in Cape Town and New York is one of my favourite destinations. I visit your city at least once a year and of course Florent more than once while i'm there. It goes without saying that Florent is tops on my recommendation list for all the visitors coming from this part of the world. What a shame that the Landlord has no respect and that he has succumbed to the greed of a few more dollars. Heritage and culture are losers in a world where fashion and trend seem to dictate the path to success. What separated New York from the rest was its pride and individuality, now its fast becoming like every other major city around the world - a dedicated follower of fashion, a clone of the new age; another great loss to your beautiful city.
Florent my friend, I am so suprised! It is so sad also!
Where will we now in New York? Bien sois assurée de mon soutien moral et amical.
JENNY (London, Paris , NEW YORK)