Roger and Me: Some CNBC Staffers Are Pining for Ailes
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NYTV
Ted David has worked at CNBC since the business network launched in 1989. He likes his colleagues. Respects his bosses. Enjoys his current gig as a senior anchor of CNBC Business Radio. But when his contract with the network is up this spring, Mr. David will cast his eyes longingly in the direction of a fledging rival.
He would like someday soon to work at the Fox Business Network (FBN).
“I cannot imagine a more tempting possibility,” Mr. David told NYTV when reached by phone. A few days earlier, the industry-news blog TV Newser had reported rumors that Mr. David had been seen recently at the Fox News headquarters. Mr. David denied it, but was far from coy about his interest in FBN.
So why would a seasoned newsman, happy with his current job at the dominant national business network, contemplate jumping to an unproven rival? Mr. David spoke fondly of the long-ago days of CNBC’s infancy, and sounded eager to participate in another start-up. He added that he has “a lot of friends” at FBN, mentioning Alexis Glick, a former CNBC contributor who’s now FBN’s director of business news, and Kevin Magee, FBN’s executive vice president, with whom Mr. David used to work at ABC News. But mostly, Mr. David made clear, his interest in FBN, which is set to launch next month, comes down to one man:
Roger Ailes.
Mr. Ailes served as president of CNBC for several years in the mid-90’s. He is generally credited with pumping up ratings, making the network profitable and instituting a successful strategy of packing prime time with talk shows. In 1996, he left CNBC to help launch Rupert Murdoch’s Fox News Channel. In the public imagination, Mr. Ailes’ success at Fox News has long since eclipsed his role in reviving CNBC. Not so among his former colleagues at CNBC.
“I watched him transform CNBC,” said Mr. David. “The guy is a genius. Before I leave this business I want to work for him again.”
To date, Fox execs have said little in public about their vision for the new network, nor about their strategy for taking on CNBC. Mr. David said he had heard of no specific plans for FBN. His attraction is based on faith. “Anybody who tries to second-guess Roger Ailes is nuts,” he said. “I’m sure whatever it is, it’s carefully thought out and he knows exactly what he’s doing. I know what kind of a great mind he has in terms of running television.”
In preparing for the challenge from FBN, CNBC has recently improved its on-air graphics, beefed up its online presence and cultivated a number of hit personality and talk shows—most notably, Mad Money With Jim Cramer.
Still, doubts persist about CNBC’s programming strategy. Not long ago, in an apparent attempt to break new ground, the network aired a game show of sorts: Fast Money MBA Challenge, in which teams of business-school students square off in Jeopardy-style competitions. But ratings were lackluster and did little to inspire much faith in the network brass’ ability to create hits.
“The general feeling is that Fox will crush CNBC,” one pessimistic CNBC staffer told NYTV. “Politics aside, Ailes is worshiped. The leadership here is in total denial.”
“That’s nonsense,” said a CNBC spokesperson. “Sounds like someone who hasn’t been in the newsroom.” Next Page >
How many errors in one item can you have? The book is not about a new cable network, as your lead says and Cynthia Littleton was not at Variety when the UPN and WB Networks launched in 1995 or when they eventually merged.
Jeez, would some routine fact-checking kill you or is this how the Observer trains its media reporters before sending them out to do greater damage at much bigger more serious publications?
Oh, and big shock that Ted David, no longer on-air at CNBC, wants to go work for Ailes again. Yeah, that's a real shocker.
Insiders at CNBC are only partly right. Management -is- in denial in thinking that they have decent stars to go up against many of the not-big names at FBN. So yes, the leaders are in denial.. but what the insiders didn't mention is that denial is far out-weighed there by sheer panic, starting on the day David Faber broke the Murdoch bid for Dow Jones news. Ailes and Murdoch are brilliant guys. Who's brilliant at CNBC? And who's really got the sparkle? Maybe Liz Claman but oops, they let her walk.
Watching this play out is going to be the most fun this industry has had since Dan Rather stole Cronkite's seat.
Oh, and it was no surprise that the demise of the FCC's fin-syn rules led to the creation of the WB and UPN. I belive pretty much every publication that wrote about the launch and creation cited that as the motivation as did the executives at the two companies. A deep secret has hardly been discovered here. This is not to belittle the book or its authors, but rather your own ineptness as a reporter/media critic. If you knew anything that happened the day before yesterday, maybe your thoughts and writings would have value and perspective.
This article is a total embarrassment. I don't know that David was out of work, but I do know this: why would someone leave one place and go to another? Money. Certainly not to work for the fat thug Roger Ailes. It has apparently been forgotten that 10 years ago, when the Fox News Channel was being staffed, many dozens of calls were placed into the CNBC newsroom by the late Chet Collier, Ailes' lap dog. Collier would tell each person, "I'd like to offer you a job here. I can't tell you what it will be, the title, but I can tell you the dollars". Dozens jumped at the offers. NBC went crazy and complained of poaching. Roger Ailes shouted "It's a jailbreak!"
This "reporter" refers to CNBC's infancy, implying that Ailes was present for it. He was not. He arrived years later.
As to how one succeeds under Roger Ailes, the technique is known as ass-kissing. And the more ass-kissing the better.
I love the notion that Roger Ailes is worshiped by his troops. I guess that's why when the Fox News Channel ratings began to fall, as they still are, Ailes placed an ad that publicly threatened the jobs of every employee who didn't shape up. When in fact, it was Ailes who was the problem.
Will Ailes succeed again? Consider that every added job he has taken at News Corp. has been a total failure. I'm sure everyone wishes him well.
But you need better writers.
I'm going to enjoy watching CNBC get royally spanked by Ailes.
It may not happen as quickly as everyone is suggesting, but it will happen.
xrt43
This guy is another fox hater (probably a liberal) who falls into the trap that most haters fall into: Their hate makes them irrational, and their facts are usually just wishful thinking.
Roger Ailes is far from a "fat thug," he's like Steve Jobs, you may hate the way his politics and his business tactics but you have to admit that in his field he's a genius.
Fox News Ratings falling??? Where did you get that? The Daily Kos... you obviously didn't get it from Nielsen Media Research. (Any perceived dip in ratings is natural during Summer, and all the other channels dipped at the same time)
EVERY added job taken on by Ailes is a failure??? Where did you get that??? Obviously out of your *ss. Fox News Channel's flagship shows (which are all that really count when it comes to ad revenue) all DESTROY its competitors in the ratings, and is still impossibly profitable. Yup, what a failure.
What planet are you on anyway? Be sure to say hi to Dennis Kucinich for me.
I am not sure who slipped up where, but to use Ted David exclusively for radio reports is a waste of one talented, bright, good looking, and most important skilled TV anchor.
Ted has never said a word about what happened to him at CNBC but I know this, if he were to show up on CNBC again my husband and I would be watching. And if the powers that be at the new Fox Channel decide to hire him we will be watching.
The guy has charisma, got along with and made a good team with whoever they paired him with from Sue Hererra to Maria to Liz Claman. And he knows his stuff! What else do you need?
Some of cnbc's stars are overrated. Like Air-head Erin Burnett. People have to understand that Fox Noise will be a thing of the past very soon. FBN or no FBN..
Ted David would LOVE to work in midtown Manhattan again.
Wouldn't you?
Englewood Cliffs, NJ [CNBC] is a [word Isiah Thomas said some could use] to get to from Lawn Guyland, Ted's home base.
Hell, Englewood is hard to get to from just about anywhere.
FBN would just be a couple trips on the iron horse to and from. That's all.
FYI: CNBC was going nowhere until around 1992 or so, when Ailes came on board. He saved their asses, but NBC didn't go for expansion plans and early in 1996 'ol Rog went to Rupe ... who had an idea for a news channel to go against CNN ... anyhow.
I myself, have missed the class and humor with credibility of Ted David. CNBC made another stupid move in taking him off air. He and Liz were a twosome I enjoyed watching....perhaps they will be together again on Fox News Business.
Seems to me that Fox strives to be "interesting" and "provocative." They like to keep people in a state of agitation, angry at something. CNN, for example, probably believes it's in the news business and is trying to dress up the news as "entertainment." I guess that's what passes for "genius" in the media business.
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For all of you Fox Fans who quickly use higher ratings as the mark of success, let me educate you. If ratings were a measure of the quality of a TV show then "Judge Judy" would be the highest quality show on television. This is the reason that CNN advertising commands more than double and a half of anything on FoxNews channel and CNBC generates over $200M per year on a viewership of 265,000 daily. It's not about sheer ratings, it's about revenue. This is eactly the reason CNBC has the highest rate card in the world and Fox Business channel can't give their advertising away. You can argue that this is liberal nonsence, but the proof that FBN and FNC are poor representatives of quality programming is in the revenue, not the ratings.
Mr. Ailes’ success at Fox News has long since eclipsed his role in reviving CNBC. Not so among his former colleagues at CNBC.
This idiot that posted on Jan 30 is talking out of his liberal ass!
Fox News was the 2nd highest behind CNBC when it came to average household income and more demo viewers so how the hell can CNN be charging more then double and a half more then Fox News?
Fox has more revenues then CNN, there is a site that shows it but please show me where you got your made up info from.
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