Dolly Lenz, Gotham's Super-Broker
Dolly Lenz, vice chairman of Prudential Douglas Elliman, sat down last week at the Four Seasons, where she eats 20 times a month, to talk Shvo, Trump, murder and $8,000 pocketbooks

MORE
The Sit-Down
Location: According to rankings just printed in the Wall Street Journal, you did $748,319,000 in sales last year, the most in the nation--and four times higher than the second biggest broker. What explains that?
Ms. Lenz: I don’t stop working. My 90-hour week, or 80-hour week, is everybody else’s three weeks.
I’m very tenacious. If I think there’s a reason for me to be there, I’m going to be there, and you’re not going to be able to get rid of me. I live in the future, so I’m not living here and now and dealing with this deal right here and now, I’m living over there with all the things that could come up between what’s happening now and what’s happening three weeks from now. I’m overcoming all those obstacles today, so when you give me the obstacle I already know it, and I’m like boom, boom, boom, boom—playing a chess game, a three-dimensional chess game.
But I think it’s mostly that I truly just work so much more. You know, most people in real estate don’t work; it’s not a job of workers.
Are there times you can turn off the business person, maybe on a Saturday afternoon?
Everyone would tell you that I never turn it off. And I think it’s probably because I fear turning it off. I fear that if I turn it off, I’ll enjoy it, and I won’t want to turn it back on. It’s like the same reason I run everyday. I run everyday because I fear if I don’t run everyday, tomorrow I won’t want to run.
What do you think could happen? You’re the most successful broker by a large percentage. Are you afraid you would no longer get really good listings?
No, no, no, it’s not like that, it’s my own internal thing. It’s going to sound strange, but it turns me on … And that just keeps you here [points high], I need to be here, I don’t work effectively here [points low]. It’s just who I am. And everybody who deals with me has to deal with that, which is difficult--you know, for my children it’s very difficult.
How much time do you actually spend with your two teenage kids each week?
I would say I spend an hour with my daughter, and I would say I speak to my son 10 minutes a week. My son is at Penn, and I never, until last weekend when I attended a dinner, visited Penn. And this is his second year. I didn’t go with him for the tours, I didn’t go when he moved in, I didn’t go when he moved in again, I didn’t do any of that. And the parents all kind of said, ‘You know, your mom doesn’t really exist. You don’t really have a mom.’ So he protested very loudly, and I decided to show up at a parents' dinner for two hours last week. But it was a big deal to go there for two hours, travel for two hours each way. And I just said to him, I said, ‘Listen, this is why you get tuition paid.’
But it’s really who I am, so it’s much more than that. Probably if I didn’t work tomorrow I’d have enough money, it’s not a problem. It’s really who I am, and I can only deal effectively on that level.
Most people would say they get satisfaction in life from religion or their families or art. Do you get that satisfaction from doing a good sale?
I get satisfaction from a challenge, whether that challenge is a sale, or getting the listing.
Give me an example of a recent deal that only you could have done.
One is a high-end Fifth Avenue co-op, sold it immediately… It closed a week ago. Record price—second-highest price ever in that building, probably third-highest price ever in the city; not been reported. And this man came to me after looking for two years, I showed him one apartment. I said, ‘This is the apartment for you’ before I showed it to him. I just knew him.
He’s brilliant, and obviously very wealthy, and very interesting, like not quite the average person who’s in this building. It’s a very pedigreed building. And he said, ‘Well I’m not going to get through the board.’ I said, ‘You’ll get through the board.’ And he said, ‘How do you know?’ I said, ‘Because I’ll make two phone calls, and I’ll find out in 30 seconds—if you want the apartment and if you’re willing to pay the price, let’s get over those hurdles first.’ So he said, ‘OK, yes.’ Called the president of the board, someone I knew, told him all the good and bad, and boom! We made the deal.
It was reported that you made $7 million in 2005. What’s do you expect in commissions for 2007?
It’s higher. It depends on when things close, because I have a very big deal that either closes in December or could push into January. I mean, it should be more than 10 [million].
Tell me more about that deal.
It’s a commercial property—midtown, prime, prime, prime. This one is $308 million.
The Douglas Elliman broker Linda Stein was just murdered, allegedly by her assistant. You’re so similar, with a big persona and reputation and client list. Do you fear that bad things will happen to you because of how outsized you are?
Never … I feel like I treat everybody 100 percent fairly, and I think at the end of the day that’s all they really expect. You can piss somebody off; you can have a huge fight. But you know what? At the end of the day, you were in your corner, I was in my corner, and whatever happens, happens.
I give a great credence to judging people by how they treat people in a lower station--it doesn’t mean beneath them, but a lower station. I find that if you see people who treat their housekeepers, who treat the nannies, who treat the drivers, who treat the assistants badly, that’s a very bad sign. Next Page >




















nice of you to delete comments regarding her obvious lack of parenting.
"I would say I spend an hour with my daughter, and I would say I speak to my son 10 minutes a week."
Wow, that's horrible. No amount of money is worth missing out...no,neglecting your kids during such formative years.
I wish your interview had examined more of Dolly's caring qualities as a friend. I know that anyone as successful as her will always have foes and ill-wishers, but what you see in Dolly is what you get. There's no subtext: she's straight-forward, she's direct, and she's always honest. And regardless of how much time she spends or doesn't spend with her own family, the fact remains that Dolly has a warm and closely knit family. It would have been good to get her comments about some of her backers at Prudential Douglas Elliman, such as Howard Lorber and Dottie Herman. At any rate, this was an enjoyable article. As a journalist who's also profiled her, I must say that you got her to reveal a lot more of herself than anyone else has done.
If Dolly were a man, no one would ask her how much time she spends with her kids-and she would not be penalized for being as successful as she is. I am a successful Prudential Holmes & Kennedy Westchester Real Estate agent, and I work as many hours as she does, and have the same feelings about my job. People comment that I am direct and honest and fair with my customers and clients as well. I am subject to the same ridicule even though I am not a mother. It's unfortunate that in 2007 we must continue define people according to sexist ideals.
a real sleaze ball broker, to be sure. absolutely everthing which spills out of her gaping mouth is bullshit. ask her about the condo conversion down in SoFI in Miami Beach which she was relentlessly hyping last year, which went bust. Ask her about the pledge to Dalton she never honored.
Real estate brokers in this town are a special breed. They should not even be counted in the census as human beings.
"I find that if you see people who treat their housekeepers, who treat the nannies, who treat the drivers, who treat the assistants badly, that’s a very bad sign..."
However, explaining to a reporter that a colleague was so annoying she asked for her own murder is still on this side of classy.
Dolly Lenz is an inspiring example of success no matter what your background.
Is it really important to me how many hours she spends with her kids? No. Dolly Lenz is extremely successful and well-respected in her field. That success alone is a positive influence and a great example for her kids. Sure there are plenty of parents who spend more hours with their kids, but they could also be unemployed, shiftless, home all the time, and abusive besides. Not everyone is the same and we're all made different. That's why we have babysitters, nannies, super-nannies,household help, and superbrokers. And husbands who are accountants. = )
I´ve worked with Dolly several times and I can say that she is an incredible person, realy good people, competitive and profesional. I am willing to work with her again. The best experience in my life. I live in Spain and I lernt a lot from her.